Development Manager- Salesforce Marketing Platforms

Hertz is seeking a Development Manager, Customer Communications Platforms , to lead the strategy and hands-on evolution of our customer communications ecosystem. This role sits within Product and is responsible for building and scaling data-driven messaging capabilities that reliably maximize reach, deliverability, compliance, and incremental performance across enterprise initiatives spanning Marketing, Loyalty, Operations, and Digital Experience.

You will own both the product roadmap and the operational health of the platforms that power high-volume transactional and lifecycle communications. This role leads a small team of developers and partners closely with offshore resources to deliver scalable, reliable solutions.

This is both a product and platform leadership role, accountable for revenue enablement and system stability. Strong product outcomes depend on disciplined platform ownership.

What You’ll Do:

• Own the roadmap for transactional and lifecycle communications, ensuring alignment to enterprise product priorities and revenue-driving initiatives.
• Lead and mentor a team of developers, including coordination with offshore resources, establishing delivery standards, release governance, and operational rigor.
• Serve as both ingress and egress owner to Salesforce Marketing Cloud, ensuring clean inbound data flows and reliable outbound message execution.
• Maintain and evolve SFMC architecture, including data model design, journey orchestration, segmentation frameworks, and automation governance.
• Oversee in-platform data pipelines within SFMC (Automation Studio workflows, data stitching, processing logic) in addition to segmentation and orchestration.
• Partner with Engineering to design and optimize integrations across AWS and Databricks environments, including APIs, data pipelines, and shared data models.
• Ensure platform stability through proactive monitoring, release readiness planning, and evaluation of SFMC updates.
• Diagnose and resolve complex cross-system issues impacting performance, targeting accuracy, or deliverability.
• Establish KPIs and dashboards measuring reach, saturation, incremental lift, deliverability, and system health.
• Own compliance oversight across SFMC and Twilio platforms, ensuring adherence to CAN-SPAM, GDPR, CCPA, TCPA, and related regulatory requirements.

• Bachelor's degree required; MBA or master's degree preferred
• 5+ years of experience in Product, CRM, or Marketing Technology roles in complex, high-volume environments required.
• Demonstrated experience leading and mentoring technical teams, including offshore development models required.
• Deep, hands-on expertise with Salesforce Marketing Cloud (required), including Journey Builder, Automation Studio, Contact Builder, and data architecture.
• Experience with Twilio, AWS, and Databricks integrations.
• Working knowledge of Adobe marketing technologies preferred.
• Strong understanding of transactional messaging, global brand considerations, and lifecycle orchestration.
• Experience managing platform releases, architectural improvements, and system stability.
• Strong understanding of messaging compliance frameworks (CAN-SPAM, GDPR, CCPA, TCPA).
• Ability to operate fluently in both technical and business discussions, translating enterprise priorities into scalable platform solutions.

• A stable, scalable communications ecosystem supporting multiple brands.
• Increased incremental performance and measurable contribution to enterprise initiatives.
• Clean, governed data architecture powering accurate targeting and personalization.
• Reduced production incidents and improved release readiness.
• Strong team execution with clear standards and predictable delivery.